Graphics by Barbara Ebrahim
The final book of the trilogy focuses on producers, audiences and the regulatory framework in which media organisations work in. This was written at the turn of the century, just after the first dot.com boom burst, and it's true to say that it is somewhat dated as the influence of the Internet is far greater now than then. However, I believe that it is still very useful (but I would say that).
Contents
1: The Media Business
2: Regulation and Censorship
3 Media Texts as Commodities
4: Marketing and Public Relations
5: Textual Analysis
6 The Independent and the Alternative
7: Other Institutional Factors
8: Approaches to Audiences
9: Defining Audiences
